The Lives We Touch

I stepped outside the meeting room of the Cavalier Inn during a break in training in Charlottesville, Virginia and was greeted by this little angel poring over the map. She was searching out the hidden Presidents, chattering excitedly to her father as she pointed here and there. It made me smile - it would have made anybody smile.

I did a rough calculation recently and figure that over the past 23 years we have distributed some forty million maps. Discovery Maps have been held and used by more people than the entire population of New York City, Los Angeles, Chicago, Dallas and Phoenix combined. Actually, more than double that. That's a lot of people. That's a lot of purchasing power. That's a lot of business for our clients and smiles and help for our readers.

When you're talking to your clients and prospects about your circulation and reach, I wonder if the number really hits them, or if it's just a number. If your circulation is 100,000 and reach 200,000 - how could you make that real for them? How about comparing it to the population of your town? Or the number of people in a nearby stadium. Can you paint a vivid picture of just how many people will be referencing your map this year, making a choice, spending money?

Make it real for you clients, not just a number, and watch their interest soar!